Category: articles

The next generation of Google Analytics: Built for the future measurement needs of marketers Today’s fast-evolving world of consumer behavior – accelerated by COVID-19 – and privacy regulations means there is now a host of new opportunities (and challenges) for marketers.   Under pressure to make every dollar count, digital marketers are now pressed to optimize […]

3 things marketers can do to accelerate digital marketing transformation If the past several months have taught us anything, it’s that life can change dramatically at a moment’s notice. For marketers, having a flexible, measurable strategy feels more important than ever. The pandemic has required businesses in every vertical to rethink and adapt their strategies […]

Minimalist Graphic Design and Why it Matters in the Digital Age As we progress into this new decade, minimalist graphic design has come to be more prevalent than ever before. Partly due to the influence of Steve Jobs and his revolution of mobile devices, his design philosophies are part and parcel of our daily user […]

Facebook is such a part of our daily lives that often we take for granted the immense scale on which it operates. As of 2020, active users are at 2.6 Billion and still increasing. Do keep in mind that there are 7.6 Billion people on earth. This means that a third of the world’s population […]